09 Jan 3 AMP – A new co-operative for TV advert production
It’s very nice to be able to talk about a new co-operative between Hightower Video and two leading players in the TV advert world – McMedia and The Television Buying Company. TV advertising is still a pretty mysterious area to most people, many marketers and company bosses assume that TV advertising is still the realm of million Pound budgets and the big brands. The raft of new digital channels that have risen over the last decade means that a lot more companies can get on in the action.
At Hightower we have produced TV adverts for clients nationwide which have featured on ITV, Channel 4 and many of the digital channels. The next logical progression is to help clients with marketing their advert and ensuring the best return of investment. Media buying is very much a specialised activity, which is why we’re delighted to have teamed up with industry veterans Andy McDuall of Mcmedia and Martyn Odell of the Television Buying Company to form 3AMP – a full service TV advert production and media buying agency.
Andy has spent his career as a media expert in press and TV, including many years in the bull pit which is the Daily Mail salesroom. Martyn is a career TV buying man – having worked with top agencies like The Seven Stars and Allied Media.
The media landscape moves fast, but TV remains the single best method of getting your product in front of as many eyeballs as possible. A great resource for investigating the potential of TV advertising is Thinkbox
3AMP has already landed a significant London based media agency as our first client, we look forward to telling you more very soon!