Web Video Production Guide

Web Video Production Guide

Web video is the new kid on the block as far as video production is concerned, but is also the most significant development to happen to video in its history. From humble beginnings video online has become a totally pervasive part of most people’s daily lives. Thanks to broadband – it’s possible to watch video from around the world on demand (give or take slow patches at peak times in the evening..!)

The main driver for video online is YouTube, who caught the zeitgeist and are now the 2nd most popular search engine in the world. For the casual viewer, there is a wealth of interesting and informative web videos available, as well as the more salubrious stuff and cats falling of sofas, naturally.

For the business person, web video is a fantastic driver of traffic to a website. It is also a fantastic way of getting complicated instruction or USPs across to their customer.

About Luke Cairns

Hightower is truly global, having produced content at institutions and organisations on every continent (apart from Antarctica!). We are most at home creating for home improvement, consumer tech, government, education and finance.

View All Posts