TV Advert Production Archway

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Television Advertising by Hightower Video Productions, Archway

Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, our advertising videos set the pace. We don’t simply create videos, we also promote your business. Our creative and critical-thinking team will push the standards of your business.

The effect?

A touching message unlike any in your niche. For 10 years, we have produced high-definition videos for small and big companies in Archway looking to connect with their customers. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.

Hightower, Archway: where creativity meets strategy

With television advertising, you need a professional team to help you stand out. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Concerned about government ad censor reviews? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.

Hightower’s TV commercial production process

Getting your TV ad on air allows you to build a brand your customers can trust and love. Being a likable brand is one of the first steps to sales conversion. When you create a likable brand personality, you’ll find it easier to sell. We build likable brands at Hightower, by creating witty video ads. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. Here is short description of our production technique:

Pre-production set

If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer will assign a creative director to help with the creative development of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. Every idea is designed to suit the needs of the brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. After storyboarding, the producer sets up a budget and draws a schedule for project.

Video production

We may decide to shoot in a studio, or a location or both, depending on project terms. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we promise to keep your project on schedule no matter what.

Post-production

After the shoot, the post-production unit handles the rushes for final editing. The editor’s role is to build a narrative from the available rushes. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. We have a solid music library for your sound score. We will buy valid songs that best suit your video. More so, we can compose an original song just for your video. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. At Hightower, Archway, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Looking to make a TV ad that will keep your lines busy? Use our online form; send us a message today

Frequently asked question

Many of our clients often ask questions about shooting a TV commercial for their business. We have listed some frequently asked questions below:

Isn’t it expensive to make TV ads?

Television ads used to cost a pretty penny in the past, but times have changed. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.

Do I get a lower rate for submitting creative ideas?

Sure, you can. Creatives at Hightower are always willing to brainstorm ideas with clients. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.

Can you hire a celebrity for my video ad?

Sure, as long as your budget is sufficient. You should note however, that an unfit celebrity can affect the success of your video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.

Why Hightower?

We offer a perfect combination of creativity and production, with in-house resources. Therefore, we don’t need to employ third-part contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. Our reputation for excellent quality videos and television commercials in Archway precedes us in the industry. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work tab to see some prize-winning television adverts.

Get in touch for a quote

Let us produce TV ads that compel your customers to buy, Contact us today 020 7078 7270.