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Fed up with mass-produced ads that don’t communicate clearly? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in Avery Hill for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Being a likable brand is one of the first steps to sales conversion. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, we make brands likeable using smart and witty video advertising. We partner with notable creatives, ad planners, media buyers and expert producers. We can produce the entire television ad from ideation to airdate. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email Our producer usually starts by assigning the project to an art director. The art director (AD) will develop a smart concept from your project brief. Every concept is created to feed into the main objectives of the ad. The CD will first work with the scriptwriter to produce a series of scripts for your video. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Sketching the work first simplifies the video production process. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we promise to keep your project on schedule no matter what.
After completion, the rushes will be issued to the post-production unit. The raw footage will be used by an editor to build a suitable narrative. He or she is also going to edit the video to crystal clear quality. The graphics and animation unit will further add their magical touch to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. If you want high definition quality, we doubt you would find any in Avery Hill as crisp as Hightower videos. In addition, our videos make great investment returns! Want an email-prompting, phone-buzzing ad video? Use our online form; send us a message today
Many of our clients often ask questions about shooting a TV commercial for their business. We have some FAQs below:
Television adverts used to be expensive, but costs vary today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Not necessarily. At Hightower, we partner with our clients to deliver their ads- its your video after all. But bringing an idea is only a fraction of the actual production. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
Our services provide a great mix of creativity and production using our very own resources. Rest assured, we don’t hire third-party workers. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. In Avery Hill, we’ve built a reputation for producing world-class videos and TV adverts. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell You can see some of our award-winning TVC ads on our work-page