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Fed up with mass-produced ads that don’t communicate clearly? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, we produce ground-breaking ads. Our videos are not just videos, but compelling sales messages. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in Barking and Dagenham for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Concerned about government ad censor reviews? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
It is easy to build a brand people can love and trust through great television advertising. The first step to selling is having a brand people will like or admire. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our entertaining video ads will make your brand likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. This is an abstract of our operations:
You can submit any briefs you may have for video ideas via email or contact us directly. Our producer usually starts by assigning the project to an art director. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The concept will be made to fit the message of your video. The AD will contact a scriptwriter to start with some scripts for the video project. The next step is a review where you will decide which script aligns best with your intended message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. After storyboarding, the producer sets up a budget and draws a schedule for project.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we promise to keep your project on schedule no matter what.
After the shoot, the post-production unit handles the rushes for final editing. From the raw footage, the editor will design a narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation team will give the video an extra touch of appeal. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. There are many musical scores at our library to choose from. We will buy valid songs that best suit your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, Barking and Dagenham, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Use our online form; send us a message today
We usually get enquiries from customers about our operations. Here is a compilation of our most asked questions:
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Sure, we accept original ideas. Hightower creatives work with clients to produce quality ads. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Yes, you can, provided you have a good budget. You should note however, that an unfit celebrity can affect the success of your video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We use our own equipment to deliver top innovation and production services. Therefore, we don’t need to employ third-part contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. In Barking and Dagenham, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work tab to see some prize-winning television adverts.