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Had your fair share of vapid, mass-produced commercials? You deserve professionally made TV ads that talk to your target group. At Hightower, our style is revolutionary. Our videos are not just videos, but compelling sales messages. Our creative and critical-thinking team will push the standards of your business.
A distinctive message that stands out from the crowd. For 10 years, we have produced high-definition videos for small and big companies in Barnsbury looking to connect with their customers. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
With television advertising, you need a professional team to help you stand out. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Does government ad censorship bother you? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
TV advertising allows you to build a brand your customers can endear themselves to. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. Our network in the industry includes creatives, producers, media planners and buyers. From start to air date, we can produce your whole television commercial. This is an abstract of our operations:
You can email or contact us directly to share a brief for a video script you may have. Our producer usually starts by assigning the project to an art director. Next, the creative director (CD) will think of a big idea to fit your video brief. Every idea is designed to suit the needs of the brief. The AD will assign a scriptwriter to create some video scripts for the project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Drawing the idea first makes video production easier. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
After the shoot, the post-production unit handles the rushes for final editing. The editor’s role is to build a narrative from the available rushes. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For the music, Hightower has a rich music library to choose from. We’ll legitimately purchase the most suitable sound for your video. But if you want, we can make a song just for your video commercial. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. If you need unrivalled high definition video ads, Hightower Barnsbury will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Want a TV advert that will keep your phone ringing all day? Contact us today
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. But bringing an idea is only a fraction of the actual production. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
Our services provide a great mix of creativity and production using our very own resources. This means we don’t hire third-party contractors. By managing the video project from conception to finish, we make it more economical for you. In Barnsbury, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. See some of our award-winning TV commercials on our work page.