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Had enough of generic ads with no substance? A well-produced ad that communicates to your audience is what you need. At Hightower, we make ads that break bounds. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A fitting brand message that cuts through the clutter. For almost 10 years, we have brought SMEs in Blackfen closer to clients through crisp clear video commercials. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Getting your TV ad on air allows you to build a brand your customers can trust and love. To convert audiences into customers, likability is important for any brand. It’s only when your brand is likeable that potential customers are amenable to purchase. Using engaging video advertising, Hightower helps businesses build likable brands. Our network in the industry includes creatives, producers, media planners and buyers. We can oversee complete video production from start to finish. Here is short description of our production technique:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, In the next step of pre-production, you will review the scripts to determine the best idea for your brand. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the concept first makes it easier to produce the video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we guarantee that your video will always be ready on schedule.
The post-production team will receive the raw-footage for final rendition. The raw footage will be used by an editor to build a suitable narrative. They are also responsible for editing the video to a HD, high-quality format. Then the graphics and animation team will add some finesse to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. There are many musical scores at our library to choose from. Our sound engineer will purchase legitimate music that suits your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Blackfen will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Looking to make a TV ad that will keep your lines busy? Don’t delay, send us an email now
Many of our clients often ask questions about shooting a TV commercial for their business. We have listed some frequently asked questions below:
Sure, people once broke bank to make TV ads- but the options are different today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, we accept original ideas. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Sure, as long as your budget is sufficient. But when making a TV ad, choosing the right fit for your brand is important for the message. While a celebrity may be popular, they might not have the right persona for your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
We deliver well on innovation and production, as well as our using our own equipment. Hence, we take responsibility, not delegating services to third-party workers. We help you to maximise your budget by taking full responsibility for every part of the project. We pride ourselves in producing probably the best quality videos and TV adverts in Blackfen. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk See some of our award-winning TV commercials on our work page.