TV Advert Production Bow

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Hightower Video for TV Advert production Bow

Had your fair share of vapid, mass-produced commercials? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. Our videos are not just videos, but compelling sales messages. We work with the most creative and strategic minds in marketing to find out what makes your business tick.

The effect?

A unique story that breaks the mould. For 10 years, we have produced high-definition videos for small and big companies in Bow looking to connect with their customers. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.

Hightower, Bow: where innovation meets imagination

For your ads to break the mould, a highly-creative team of video experts is key. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Does government ad censorship bother you? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.

The Television advertising process at Hightower

Getting your TV ad on air allows you to build a brand your customers can trust and love. The first step to selling is having a brand people will like or admire. When you create a likable brand personality, you’ll find it easier to sell. Using engaging video advertising, Hightower helps businesses build likable brands. We have working relationships with writers, producers, professional actors and media buyers. From start to air date, we can produce your whole television commercial. Here is short description of our production technique:

Pre-production stage

You can email or contact us directly to share a brief for a video script you may have. Your video project will be given to a creative director to commence production Next, the creative director (CD) will think of a big idea to fit your video brief. The concept will be made to fit the message of your video. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Animating your project makes it easier to develop on video. When the storyboard is ready, the producer will set up a work schedule and a project budget.

Video making

Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we promise to keep your project on schedule no matter what.

Post-production

Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. Next, the graphics and animation team will work their magic and add quality to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. There are many musical scores at our library to choose from. We’ll legitimately purchase the most suitable sound for your video. However, we can also compose an original score, depending on your preference. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. At Hightower, Bow, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Looking to make a TV ad that will keep your lines busy? Shoot us an email today

Frequently asked question

Many clients usually ask questions about our video production process We have listed some frequently asked questions below:

Don’t TV advertisements break bank?

Sure, people once broke bank to make TV ads- but the options are different today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.

Do I get a lower rate for submitting creative ideas?

We welcome suggestions. Creatives at Hightower are always willing to brainstorm ideas with clients. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.

Can you hire a celebrity for my video ad?

Yes, we can, given you have the funds for it. However, it is important to choose a good brand fit when making a TV ad. While a celebrity may be popular, they might not have the right persona for your brand. You can save money by using a non-celebrity actor and boost the video quality.

Why Hightower?

With our own resources, we produce creative and high-quality production services. All services are performed by us- not some third-party contractor. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. Our reputation for excellent quality videos and television commercials in Bow precedes us in the industry. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.

Get in touch for a quote

Let us create personalised videos that appeal to your audiences, Call 020 7078 7270 today.