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Had enough of generic ads with no substance? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. Besides just producing videos, we sell your brand. Working with creatives and analytic experts, we will promote your business’ values.
A unique story that breaks the mould. For almost 10 years, we have brought SMEs in Brentford End closer to clients through crisp clear video commercials. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Having a likable brand is important if you want people to buy your product. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. We build likable brands at Hightower, by creating witty video ads. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. Here is a summary of our production process:
If you’ve got a brief for a video- send us an email or call us directly A creative director will be assigned to work on the production of your video. The art director (AD) will formulate a creative concept from your video brief. The big idea will meet the goals of your business brief. The AD will assign a scriptwriter to create some video scripts for the project. After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. From the raw footage, the editor will design a narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. As for music, we have a rich repertoire of songs at Hightower. We will buy valid songs that best suit your video. However, we can also compose an original score, depending on your preference. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. When it comes to quality video production, no one in Brentford End produces like Hightower. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
We usually get enquiries from customers about our operations. We have some FAQs below:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Not necessarily. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
Our services provide a great mix of creativity and production using our very own resources. Hence, we take responsibility, not delegating services to third-party workers. By managing the video project from conception to finish, we make it more economical for you. People in Brentford End regard us as one of the best services for first-rate videos and television ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.