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Are you dissatisfied with cookie-cutter ads that fall short of the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For 10 years, we have produced high-definition videos for small and big companies in Brentford looking to connect with their customers. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
To make your television advertising stand out, you need a professional video company. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. From start to air date, we can produce your whole television commercial. Our production process is straightforward:
You can email or contact us directly to share a brief for a video script you may have. We begin by giving an art director the reins of your project. The art director (AD) will formulate a creative concept from your video brief. The big idea will meet the goals of your business brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Animating your project makes it easier to develop on video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. Even so, our clients always get the finished work on time- no delays.
After the shoot, the post-production unit handles the rushes for final editing. The raw footage will be used by an editor to build a suitable narrative. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For the music, Hightower has a rich music library to choose from. We will buy valid songs that best suit your video. However, we can also compose an original score, depending on your preference. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Brentford will produce it in glorious technicolour. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. We have listed some frequently asked questions below:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Sure, you can. Creatives at Hightower are always willing to brainstorm ideas with clients. But the idea is only a part of the video production process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. But when making a TV ad, choosing the right fit for your brand is important for the message. Even though celebrities are opinion leaders, some may be unfit to represent your business. Hiring a less popular talent will cost less and may even do a better job for your video.
We offer a perfect combination of creativity and production, with in-house resources. Rest assured, we don’t hire third-party workers. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. In Brentford, we’ve built a reputation for producing world-class videos and TV adverts. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. You can see some of our award-winning TVC ads on our work-page