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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, our advertising videos set the pace. We don’t just make a video, we sell your product. Working with creatives and analytic experts, we will promote your business’ values.
A touching message unlike any in your niche. For almost 10 years, we have brought SMEs in Brockley closer to clients through crisp clear video commercials. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
To make your television advertising stand out, you need a professional video company. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Television commercials allow you to create a trustworthy brand that appeals to audiences. The first step to selling is having a brand people will like or admire. Convincing potential customers to buy is easier when you have a friendly brand. We build likable brands at Hightower, by creating witty video ads. Our industry connections include writers, media buyers, planners and expert producers. We can produce the entire television ad from ideation to airdate. This is an abstract of our operations:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Your video project will be given to a creative director to commence production Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, You will be asked to choose from the scripts, the most fitting message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we promise to keep your project on schedule no matter what.
After completion, the rushes will be issued to the post-production unit. The work of the editor is to develop a narrative from the rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation unit will further add their magical touch to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. We have a solid music library for your sound score. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Brockley will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Want an email-prompting, phone-buzzing ad video? Send us a message today.
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Sure, we accept original ideas. Hightower works with clients to produce ads that they want; after all, it’s your video. But bringing an idea is only a fraction of the actual production. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Yes, we can, given you have the funds for it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We offer a perfect combination of creativity and production, with in-house resources. Therefore, we don’t need to employ third-part contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. In Brockley, we’ve built a reputation for producing world-class videos and TV adverts. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell You can see some of our award-winning TVC ads on our work-page