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Had your fair share of vapid, mass-produced commercials? You deserve professionally made TV ads that talk to your target group. At Hightower, we produce ground-breaking ads. We do more than make videos; we sell you. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. We have connected audiences to big and small brands in Bromley Common for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Bothered about passing the government censorship test? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. This is a brief synopsis of how we work:
If you’ve got a brief for a video- send us an email or call us directly Our producer usually starts by assigning the project to an art director. The art director (AD) will formulate a creative concept from your video brief. The creative concept aims to satisfy the requirements of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, The next step is a review where you will decide which script aligns best with your intended message. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. The editor’s role is to build a narrative from the available rushes. They are also responsible for editing the video to a HD, high-quality format. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. For the music, Hightower has a rich music library to choose from. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. At Hightower, Bromley Common, we pride ourselves in the crisp, clean quality of our finished videos. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. Below is a list of FAQs:
Yes, not too long ago, TV ads were costly, but things are different now. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, we accept original ideas. At Hightower, we partner with our clients to deliver their ads- its your video after all. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Yes, we can, given you have the funds for it. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Even though celebrities are opinion leaders, some may be unfit to represent your business. Hiring a less popular talent will cost less and may even do a better job for your video.
Our services provide a great mix of creativity and production using our very own resources. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Bromley Common for producing high-quality videos and TV ads. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Go to our work page a see some of our award-winning television ads.