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Fed up with mass-produced ads that don’t communicate clearly? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Chalk Farm. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
For your ads to break the mould, a highly-creative team of video experts is key. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Does government ad censorship bother you? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. Our network in the industry includes creatives, producers, media planners and buyers. From start to air date, we can produce your whole television commercial. Our production process is straightforward:
We welcome briefs for video ads; simply send us your piece by email Our producer usually starts by assigning the project to an art director. The art director (AD) will formulate a creative concept from your video brief. Every concept is created to feed into the main objectives of the ad. The AD will contact a scriptwriter to start with some scripts for the video project. After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. Next, the producer will proceed with scheduling and budget planning for the video production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Even so, our clients always get the finished work on time- no delays.
The post-production team will receive the raw-footage for final rendition. From the raw footage, the editor will design a narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The next stage “finessing” is then completed by the graphics and animation unit. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. There are many musical scores at our library to choose from. We buy them legitimately for all our video projects including yours. However, we can also compose an original score, depending on your preference. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, Chalk Farm, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Looking to make a TV ad that will keep your lines busy? Send us a message today.
We usually get enquiries from customers about our operations. We have compiled some of the most common ones below:
Television ads used to cost a pretty penny in the past, but times have changed. It is easier to find cheap media slots with many television channels available on satellite and local television networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Sure, we accept original ideas. Creatives at Hightower are always willing to brainstorm ideas with clients. However, the idea is just one part of the creative process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Sure, as long as your budget is sufficient. But when making a TV ad, choosing the right fit for your brand is important for the message. Even though celebrities are opinion leaders, some may be unfit to represent your business. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We deliver well on innovation and production, as well as our using our own equipment. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. In Chalk Farm, we’ve built a reputation for producing world-class videos and TV adverts. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Visit our work tab to see some prize-winning television adverts.