TV Advert Production Charlton

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Hightower Video for TV Advert production Charlton

Had your fair share of vapid, mass-produced commercials? You deserve a great quality television ad that appeals to your audience. At Hightower, we produce ground-breaking ads. We don’t just make a video, we sell your product. We work with the most creative and strategic minds in marketing to find out what makes your business tick.

What you get?

A distinctive message that stands out from the crowd. For almost a decade, we’ve helped small and established businesses in Charlton connect with their customers via quality video communications. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.

Hightower, Charlton: where creativity meets strategy

With television advertising, you need a professional team to help you stand out. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Does government ad censorship bother you? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.

The Television advertising process at Hightower

It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our entertaining video ads will make your brand likable. Our industry connections include writers, media buyers, planners and expert producers. From start to air date, we can produce your whole television commercial. This is a brief synopsis of how we work:

Pre-production stage

You can submit any briefs you may have for video ideas via email or contact us directly. Your video project will be given to a creative director to commence production The creative director (CD) will pick out the defining parts of your brief and develop a concept. The concept will be made to fit the message of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, The next step is a review where you will decide which script aligns best with your intended message. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the concept first makes it easier to produce the video. Next, the producer will proceed with scheduling and budget planning for the video production.

Making the video

Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.

Post-production

The post-production team will receive the raw-footage for final rendition. From the raw footage, the editor will design a narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation unit will further add their magical touch to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For the music, Hightower has a rich music library to choose from. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Charlton. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Don’t delay, send us an email now

Frequently asked questions

Many of our clients often ask questions about shooting a TV commercial for their business. Below is a list of FAQs:

Are TV adverts not costly?

Yes, not too long ago, TV ads were costly, but things are different now. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.

What if I propose a concept- does it reduce your fee?

Not necessarily. Creatives at Hightower are always willing to brainstorm ideas with clients. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.

Can I select any celebrity I want?

Yes, we can, given you have the funds for it. But choosing the right fit for your business/message is critical to the success of the video ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.

Why Hightower?

With our own resources, we produce creative and high-quality production services. Therefore, we don’t need to employ third-part contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. Our reputation for excellent quality videos and television commercials in Charlton precedes us in the industry. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.

Get in touch for a quote

Let us create personalised videos that appeal to your audiences, Call 020 7078 7270 today.