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Tired of cookie-cutter ads that miss the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. We don’t just make a video, we sell your product. Working with creatives and analytic experts, we will promote your business’ values.
A standout video the pales your competitors’ videos For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Cheam. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
With television advertising, you need a professional team to help you stand out. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Bothered about passing the government censorship test? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. The first step to selling is having a brand people will like or admire. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, our entertaining video ads will make your brand likable. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. This is an abstract of our operations:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. We begin by giving an art director the reins of your project. The art director (AD) will formulate a creative concept from your video brief. The big idea will meet the goals of your business brief. The AD will contact a scriptwriter to start with some scripts for the video project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Drawing the idea first makes video production easier. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. From the raw footage, the editor will design a narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. The next stage “finessing” is then completed by the graphics and animation unit. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. We have a solid music library for your sound score. We buy them legitimately for all our video projects including yours. However, we can also compose an original score, depending on your preference. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. When it comes to quality video production, no one in Cheam produces like Hightower. What’s more, our videos provide a great return on your investment (ROI). Looking to make a TV ad that will keep your lines busy? Use our online form; send us a message today
Most people like to know more about our video production technique. Below is a list of FAQs:
Television ads used to cost a pretty penny in the past, but times have changed. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, we accept original ideas. At Hightower, we partner with our clients to deliver their ads- its your video after all. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
If you have a substantial budget, sure you can. But choosing the right fit for your business/message is critical to the success of the video ad. While a celebrity may be popular, they might not have the right persona for your brand. You can save money by using a non-celebrity actor and boost the video quality.
With our own resources, we produce creative and high-quality production services. Therefore, we don’t need to employ third-part contractors. By managing the video project from conception to finish, we make it more economical for you. We pride ourselves in producing probably the best quality videos and TV adverts in Cheam. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page