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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. We don’t just make a video, we sell your product. Working with creatives and analytic experts, we will promote your business’ values.
A unique story that breaks the mould. We have connected audiences to big and small brands in Chelsfield for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
With television advertising, you need a professional team to help you stand out. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, we make brands likeable using smart and witty video advertising. Our industry connections include writers, media buyers, planners and expert producers. From start to air date, we can produce your whole television commercial. Here is short description of our production technique:
If you’ve got a brief for a video- send us an email or call us directly Our producer usually starts by assigning the project to an art director. The art director (AD) will develop a smart concept from your project brief. Every concept is created to feed into the main objectives of the ad. The AD will contact a scriptwriter to start with some scripts for the video project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. It is easier to produce a video ad when you illustrate it first. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. The editor will use the rush to determine a fitting narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation unit will further add their magical touch to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. There are many musical scores at our library to choose from. A sound specialist will buy legitimate song(s) to fit into your video But we can also create an original score, based on your choice. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. When it comes to quality video production, no one in Chelsfield produces like Hightower. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Shoot us an email today
Most people like to know more about our video production technique. We have compiled some of the most common ones below:
Yes, not too long ago, TV ads were costly, but things are different now. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Not necessarily. Creatives at Hightower are always willing to brainstorm ideas with clients. However, the idea is just one part of the creative process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. Even though celebrities are opinion leaders, some may be unfit to represent your business. You can save money by using a non-celebrity actor and boost the video quality.
With our own resources, we produce creative and high-quality production services. Therefore, we don’t need to employ third-part contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. We have earned a reputation in Chelsfield for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.