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Tired of cookie-cutter ads that miss the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, our style is revolutionary. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Chinatown. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Are you concerned about getting your ad through government scrutiny? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Being a likable brand is one of the first steps to sales conversion. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our entertaining video ads will make your brand likable. Our network in the industry includes creatives, producers, media planners and buyers. We can manage your TV ad from conception to airdate. This is an abstract of our operations:
You can email or contact us directly to share a brief for a video script you may have. Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Drawing the concept first makes it easier to produce the video. Next, the producer will proceed with scheduling and budget planning for the video production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The editor’s role is to build a narrative from the available rushes. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. There are many musical scores at our library to choose from. We buy them legitimately for all our video projects including yours. More so, we can compose an original song just for your video. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you want high definition quality, we doubt you would find any in Chinatown as crisp as Hightower videos. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Use our online form; send us a message today
Most people like to know more about our video production technique. We have compiled some of the most common ones below:
Television ads used to cost a pretty penny in the past, but times have changed. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, we accept original ideas. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Yes, you can, provided you have a good budget. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. While a celebrity may be popular, they might not have the right persona for your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
Our services provide a great mix of creativity and production using our very own resources. Hence, we take responsibility, not delegating services to third-party workers. We help you to maximise your budget by taking full responsibility for every part of the project. People in Chinatown regard us as one of the best services for first-rate videos and television ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.