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Fed up with mass-produced ads that don’t communicate clearly? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A fitting brand message that cuts through the clutter. For almost 10 years, we have brought SMEs in Clapham Common closer to clients through crisp clear video commercials. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
TV advertising allows you to build a brand your customers can endear themselves to. Being a likable brand is one of the first steps to sales conversion. When you create a likable brand personality, you’ll find it easier to sell. We build likable brands at Hightower, by creating witty video ads. We partner with notable creatives, ad planners, media buyers and expert producers. We can oversee complete video production from start to finish. This is a brief synopsis of how we work:
If you’ve got a brief for a video- send us an email or call us directly A creative director will be assigned to work on the production of your video. The creative director (CD) will pick out the defining parts of your brief and develop a concept. The creative concept aims to satisfy the requirements of your video. The CD and a scriptwriter will work together to write some video scripts. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. It is easier to produce a video ad when you illustrate it first. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
After completion, the rushes will be issued to the post-production unit. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation unit will further add their magical touch to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. We buy them legitimately for all our video projects including yours. However, if you wish, we can compose a song specifically for your video ad. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Clapham Common. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Shoot us an email today
Our clients often make enquiries about shooting TV video ads Here is a compilation of our most asked questions:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
This is relative, but on a case by case basis. Hightower professionals are happy to collaborate with clients on ideas. But bringing an idea is only a fraction of the actual production. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Sure, as long as your budget is sufficient. However, it is important to choose a good brand fit when making a TV ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. You can save money by using a non-celebrity actor and boost the video quality.
We use our own equipment to deliver top innovation and production services. This means we don’t hire third-party contractors. Because Hightower takes full control of the whole project, you are assured of maximising your budget. People in Clapham Common regard us as one of the best services for first-rate videos and television ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. You can see some of our award-winning TVC ads on our work-page