Give us a call on 020 7078 7270
Fed up with mass-produced ads that don’t communicate clearly? You deserve a great quality television ad that appeals to your audience. At Hightower, we make ads that break bounds. We do more than make videos; we sell you. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. We have connected audiences to big and small brands in Colham Green for almost ten years with excellent TVC ads. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our entertaining video ads will make your brand likable. Our network in the industry includes creatives, producers, media planners and buyers. We can produce the entire television ad from ideation to airdate. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. The concept will be made to fit the message of your video. The AD will assign a scriptwriter to create some video scripts for the project. The next step is a review where you will decide which script aligns best with your intended message. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Animating your project makes it easier to develop on video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we guarantee that your video will always be ready on schedule.
The post-production team will receive the raw-footage for final rendition. The editor’s role is to build a narrative from the available rushes. Their work includes producing a well-rendered, crisp quality finished piece. The graphics and animation team will give the video an extra touch of appeal. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. There are many musical scores at our library to choose from. A sound specialist will buy legitimate song(s) to fit into your video More so, we can compose an original song just for your video. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. When it comes to quality video production, no one in Colham Green produces like Hightower. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want an email-prompting, phone-buzzing ad video? Don’t delay, send us an email now
Many clients usually ask questions about our video production process We have listed some frequently asked questions below:
Television ads used to cost a pretty penny in the past, but times have changed. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
We welcome suggestions. Creatives at Hightower are always willing to brainstorm ideas with clients. But the idea is only a part of the video production process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
You can if you want, provided you can afford it. But when making a TV ad, choosing the right fit for your brand is important for the message. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. At Hightower, we take complete control of our projects, so you can maximise your budget. Our reputation for excellent quality videos and television commercials in Colham Green precedes us in the industry. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page