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Fed up with mass-produced ads that don’t communicate clearly? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. Besides just producing videos, we sell your brand. Our creative and critical-thinking team will push the standards of your business.
A standout video the pales your competitors’ videos For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Colindale. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
For your ads to break the mould, a highly-creative team of video experts is key. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
It is easy to build a brand people can love and trust through great television advertising. To convert audiences into customers, likability is important for any brand. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our entertaining video ads will make your brand likable. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Even so, our clients always get the finished work on time- no delays.
After the shoot, the post-production unit handles the rushes for final editing. The editor will use the rush to determine a fitting narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. There are many musical scores at our library to choose from. We buy them legitimately for all our video projects including yours. However, we can also compose an original score, depending on your preference. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. When it comes to quality video production, no one in Colindale produces like Hightower. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Shoot us an email today
Many clients usually ask questions about our video production process We have compiled some of the most common ones below:
Television adverts used to be expensive, but costs vary today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Not necessarily. Hightower professionals are happy to collaborate with clients on ideas. However, the idea is just one part of the creative process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Sure, as long as your budget is sufficient. However, it is important to choose a good brand fit when making a TV ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
With our own resources, we produce creative and high-quality production services. Hence, we take responsibility, not delegating services to third-party workers. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We pride ourselves in producing probably the best quality videos and TV adverts in Colindale. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Visit our work page to see some of our award-winning TVC ads.