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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. We don’t simply create videos, we also promote your business. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A fitting brand message that cuts through the clutter. For 10 years, we have produced high-definition videos for small and big companies in Colney Hatch looking to connect with their customers. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
With television advertising, you need a professional team to help you stand out. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
TV advertising allows you to build a brand your customers can endear themselves to. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our clever and funny video ads make brands likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. Here is short description of our production technique:
You can email or contact us directly to share a brief for a video script you may have. Your video project will be given to a creative director to commence production The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Sketching the work first simplifies the video production process. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we guarantee that your video will always be ready on schedule.
After the shoot, the post-production unit handles the rushes for final editing. The editor will use the rush to determine a fitting narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation team will give the video an extra touch of appeal. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. We have a solid music library for your sound score. We buy them legitimately for all our video projects including yours. More so, we can compose an original song just for your video. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you want high definition quality, we doubt you would find any in Colney Hatch as crisp as Hightower videos. Plus, our videos guarantee good return on investment, in sales. Want an email-prompting, phone-buzzing ad video? Shoot us an email today
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Yes, not too long ago, TV ads were costly, but things are different now. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Not necessarily. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. But choosing the right fit for your business/message is critical to the success of the video ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. Rest assured, we don’t hire third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. In Colney Hatch, we’ve built a reputation for producing world-class videos and TV adverts. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page