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Fed up with mass-produced ads that don’t communicate clearly? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. Our videos are not just videos, but compelling sales messages. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost 10 years, we have brought SMEs in Coney Hall closer to clients through crisp clear video commercials. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Bothered about passing the government censorship test? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Before anything – even sales conversion – people must like your brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our entertaining video ads will make your brand likable. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. Here is short description of our production technique:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Our producer usually starts by assigning the project to an art director. Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. After storyboarding, the producer sets up a budget and draws a schedule for project.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
Upon completion, the raw footage (rushes) will be taken to the post-production team. From the raw footage, the editor will design a narrative for the ad. He or she is also going to edit the video to crystal clear quality. The graphics and animation unit will further add their magical touch to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. But we can also create an original score, based on your choice. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Coney Hall. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Contact us today
Most people like to know more about our video production technique. Below is a list of FAQs:
Yes, they used to be expensive, but not necessarily so today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
This is relative, but on a case by case basis. Hightower professionals are happy to collaborate with clients on ideas. Nevertheless, suggesting ideas is just an arm of creativity. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Sure, as long as your budget is sufficient. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. While a celebrity may be popular, they might not have the right persona for your brand. Hiring a less popular talent will cost less and may even do a better job for your video.
With our own resources, we produce creative and high-quality production services. Therefore, we don’t need to employ third-part contractors. We help you to maximise your budget by taking full responsibility for every part of the project. People in Coney Hall regard us as one of the best services for first-rate videos and television ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page