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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, our advertising videos set the pace. We don’t simply create videos, we also promote your business. Our creative and critical-thinking team will push the standards of your business.
A touching message unlike any in your niche. We have connected audiences to big and small brands in Cottenham Park for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
To make your television advertising stand out, you need a professional video company. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. It is easier to convince people about your product when your brand is appealing. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. We can oversee complete video production from start to finish. This is a brief synopsis of how we work:
You can email or contact us directly to share a brief for a video script you may have. A creative director will be assigned to work on the production of your video. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Sketching the work first simplifies the video production process. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation team will give the video an extra touch of appeal. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For sound score, our music library has several options to choose from. We buy them legitimately for all our video projects including yours. But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Cottenham Park will produce it in glorious technicolour. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want an email-prompting, phone-buzzing ad video? Shoot us an email today
We usually get enquiries from customers about our operations. Here is a compilation of our most asked questions:
Television adverts used to be expensive, but costs vary today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. Nevertheless, suggesting ideas is just an arm of creativity. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
If you have a substantial budget, sure you can. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
Our services provide a great mix of creativity and production using our very own resources. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. Our reputation for excellent quality videos and television commercials in Cottenham Park precedes us in the industry. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk See some of our award-winning TV commercials on our work page.