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Had your fair share of vapid, mass-produced commercials? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A touching message unlike any in your niche. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Crayford. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
It is easy to build a brand people can love and trust through great television advertising. Before anything – even sales conversion – people must like your brand. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our clever and funny video ads make brands likable. We have access to creatives, media buyers, planners and professional production teams. We can produce the entire television ad from ideation to airdate. This is a brief synopsis of how we work:
You can email or contact us directly to share a brief for a video script you may have. A creative director will be assigned to work on the production of your video. The art director (AD) will develop a smart concept from your project brief. Every idea is designed to suit the needs of the brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. Next, the producer will proceed with scheduling and budget planning for the video production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.
Upon completion, the raw footage (rushes) will be taken to the post-production team. From the raw footage, the editor will design a narrative for the ad. Their work includes producing a well-rendered, crisp quality finished piece. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. There are many musical scores at our library to choose from. We will buy valid songs that best suit your video. But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Crayford will produce it in glorious technicolour. In addition, our videos make great investment returns! Looking to make a TV ad that will keep your lines busy? Shoot us an email today
Our clients often make enquiries about shooting TV video ads We have some FAQs below:
Sure, people once broke bank to make TV ads- but the options are different today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. However, idea concepting is just a segment of the whole process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. However, it is important to choose a good brand fit when making a TV ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We use our own equipment to deliver top innovation and production services. All services are performed by us- not some third-party contractor. Because Hightower takes full control of the whole project, you are assured of maximising your budget. People in Crayford regard us as one of the best services for first-rate videos and television ads. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk See some of our award-winning TV commercials on our work page.