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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. We don’t simply create videos, we also promote your business. We have creative and analytical marketing teams that will push the value of your business.
A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Crews Hill closer to clients through crisp clear video commercials. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. We do the whole shebang; script production, development, acting, graphics, editing and posting. Bothered about passing the government censorship test? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. We can oversee complete video production from start to finish. Here is short description of our production technique:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. We begin by giving an art director the reins of your project. The art director (AD) will formulate a creative concept from your video brief. The creative concept aims to satisfy the requirements of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the idea first makes video production easier. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we guarantee that your video will always be ready on schedule.
After completion, the rushes will be issued to the post-production unit. The editor will use the rush to determine a fitting narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. Then the graphics and animation team will add some finesse to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For sound score, our music library has several options to choose from. We’ll legitimately purchase the most suitable sound for your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you need unrivalled high definition video ads, Hightower Crews Hill will produce it in glorious technicolour. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. Below is a list of FAQs:
Yes, they used to be expensive, but not necessarily so today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. Creatives at Hightower are always willing to brainstorm ideas with clients. However, the idea is just one part of the creative process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. But when making a TV ad, choosing the right fit for your brand is important for the message. A celebrity might be the star of the moment, but their personality may not be representative of your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We use our own equipment to deliver top innovation and production services. Therefore, we don’t need to employ third-part contractors. By managing the video project from conception to finish, we make it more economical for you. Our reputation for excellent quality videos and television commercials in Crews Hill precedes us in the industry. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page