TV Advert Production Crofton Park

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Hightower Video for TV Advert production Crofton Park

Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we produce ground-breaking ads. We don’t simply create videos, we also promote your business. We have creative and analytical marketing teams that will push the value of your business.

The outcome?

A standout video the pales your competitors’ videos For almost 10 years, we have brought SMEs in Crofton Park closer to clients through crisp clear video commercials. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.

Hightower, Crofton Park: where innovation meets imagination

TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.

Making the ad: Hightower’s unique process

TV advertising allows you to build a brand your customers can endear themselves to. To convert audiences into customers, likability is important for any brand. When you create a likable brand personality, you’ll find it easier to sell. Using engaging video advertising, Hightower helps businesses build likable brands. We have working relationships with writers, producers, professional actors and media buyers. We can produce the entire television ad from ideation to airdate. Our production process is straightforward:

Pre-production step

If you’ve got a brief for a video- send us an email or call us directly We begin by giving an art director the reins of your project. The art director (AD) will develop a smart concept from your project brief. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. After scripting, you will be asked to select the script with the most corresponding message for your business. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Sketching the work first simplifies the video production process. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.

Making the video

Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Rest assured, we will not delay your project or spend more time than is necessary.

Post-production

At this stage, we give the rushes (raw footage) to the post-production department. The editor’s role is to build a narrative from the available rushes. He or she is also going to edit the video to crystal clear quality. Then the graphics and animation team will add some finesse to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. We have a solid music library for your sound score. We’ll legitimately purchase the most suitable sound for your video. But if you want, we can make a song just for your video commercial. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Crofton Park will produce it in glorious technicolour. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Shoot us an email today

Frequently asked questions

Most people like to know more about our video production technique. We have listed some frequently asked questions below:

Don’t TV advertisements break bank?

Yes, not too long ago, TV ads were costly, but things are different now. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.

Do I get a lower rate for submitting creative ideas?

We welcome suggestions. Hightower creatives work with clients to produce quality ads. Nevertheless, suggesting ideas is just an arm of creativity. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.

Can I choose any celebrity for my brand?

Yes, we can, given you have the funds for it. However, it is important to choose a good brand fit when making a TV ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Hiring a less popular talent will cost less and may even do a better job for your video.

Why Hightower?

We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. We help you to maximise your budget by taking full responsibility for every part of the project. People in Crofton Park regard us as one of the best services for first-rate videos and television ads. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk You can see some of our award-winning TVC ads on our work-page

Get in touch for a quote

Let us produce TV ads that compel your customers to buy, Contact us today 020 7078 7270.