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TV Advert Production Crofton
Hightower Video for TV Advert production Crofton
Tired of cookie-cutter ads that miss the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, we produce ground-breaking ads. We don’t simply create videos, we also promote your business. Our team of creatives and strategic minds will bring out the core of your business.
A unique story that breaks the mould. For 10 years, we have produced high-definition videos for small and big companies in Crofton looking to connect with their customers. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
Hightower, Crofton: where smarts meets arts
For your ads to break the mould, a highly-creative team of video experts is key. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Concerned about government ad censor reviews? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
The Hightower TV advert production process
It is easy to build a brand people can love and trust through great television advertising. Having a likable brand is important if you want people to buy your product. It is easier to convince people about your product when your brand is appealing. Using engaging video advertising, Hightower helps businesses build likable brands. Our industry connections include writers, media buyers, planners and expert producers. We specialise in producing video adverts from conception to air date. This is an abstract of our operations:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. A creative director will be assigned to work on the production of your video. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The AD will assign a scriptwriter to create some video scripts for the project. The next step is a review where you will decide which script aligns best with your intended message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the concept first makes it easier to produce the video. Next, the producer will proceed with scheduling and budget planning for the video production.
Making the video
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Even so, our clients always get the finished work on time- no delays.
After completion, the rushes will be issued to the post-production unit. The editor’s role is to build a narrative from the available rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation team will give the video an extra touch of appeal. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. There are many musical scores at our library to choose from. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Crofton. What’s more, our videos provide a great return on your investment (ROI). Need a television advert that will increase business inquiries? Shoot us an email today
Frequently asked questions
Most people like to know more about our video production technique. Below is a list of FAQs:
Don’t TV ads cost a fortune?
Yes, not too long ago, TV ads were costly, but things are different now. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
What if I propose a concept- does it reduce your fee?
Not necessarily. Hightower works with clients to produce ads that they want; after all, it’s your video. However, idea concepting is just a segment of the whole process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Can I choose any celebrity for my brand?
Yes, you can, provided you have a good budget. But when making a TV ad, choosing the right fit for your brand is important for the message. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
With our own resources, we produce creative and high-quality production services. All services are performed by us- not some third-party contractor. We help you to maximise your budget by taking full responsibility for every part of the project. People in Crofton regard us as one of the best services for first-rate videos and television ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. See some of our award-winning TV commercials on our work page.