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Tired of cookie-cutter ads that miss the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, we produce ground-breaking ads. Besides just producing videos, we sell your brand. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. We have connected audiences to big and small brands in Croydon for almost ten years with excellent TVC ads. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. The first step to selling is having a brand people will like or admire. It is easier to convince people about your product when your brand is appealing. At Hightower, we make brands likeable using smart and witty video advertising. Our network in the industry includes creatives, producers, media planners and buyers. We can produce the entire television ad from ideation to airdate. Here is short description of our production technique:
You can submit any briefs you may have for video ideas via email or contact us directly. Your video project will be given to a creative director to commence production The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every idea is designed to suit the needs of the brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, In the next step of pre-production, you will review the scripts to determine the best idea for your brand. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the concept first makes it easier to produce the video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we promise to keep your project on schedule no matter what.
After completion, the rushes will be issued to the post-production unit. From the raw footage, the editor will design a narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. The next stage “finessing” is then completed by the graphics and animation unit. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. For the music, Hightower has a rich music library to choose from. Our sound engineer will purchase legitimate music that suits your video. But we can also create an original score, based on your choice. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. When it comes to quality video production, no one in Croydon produces like Hightower. In addition, our videos make great investment returns! Need a television advert that will increase business inquiries? Don’t delay, send us an email now
Our clients often make enquiries about shooting TV video ads We have listed some frequently asked questions below:
Television adverts used to be expensive, but costs vary today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.
Sure, you can. Hightower professionals are happy to collaborate with clients on ideas. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
If you have a substantial budget, sure you can. You should note however, that an unfit celebrity can affect the success of your video. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We offer a perfect combination of creativity and production, with in-house resources. All services are performed by us- not some third-party contractor. By managing the video project from conception to finish, we make it more economical for you. People in Croydon regard us as one of the best services for first-rate videos and television ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work tab to see some prize-winning television adverts.