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Had enough of generic ads with no substance? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. Our videos are not just videos, but compelling sales messages. Working with creatives and analytic experts, we will promote your business’ values.
A distinctive message that stands out from the crowd. For 10 years, we have produced high-definition videos for small and big companies in Crystal Palace looking to connect with their customers. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
To make your television advertising stand out, you need a professional video company. We do the whole shebang; script production, development, acting, graphics, editing and posting. Worried your ad might not pass the government appraisal? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
It is easy to build a brand people can love and trust through great television advertising. The first step to selling is having a brand people will like or admire. When you create a likable brand personality, you’ll find it easier to sell. Using engaging video advertising, Hightower helps businesses build likable brands. We partner with notable creatives, ad planners, media buyers and expert producers. From start to air date, we can produce your whole television commercial. This is a brief synopsis of how we work:
You can submit any briefs you may have for video ideas via email or contact us directly. We begin by giving an art director the reins of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The creative concept aims to satisfy the requirements of your video. The CD and a scriptwriter will work together to write some video scripts. You will be asked to choose from the scripts, the most fitting message for your business. Having selected a script, a storyboard artist will draw the plot on a visual board. It is easier to produce a video ad when you illustrate it first. From storyboarding, the producer starts on the timetable of events and draws up a budget.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation team will give the video an extra touch of appeal. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. There are many musical scores at our library to choose from. Our sound engineer will purchase legitimate music that suits your video. More so, we can compose an original song just for your video. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, Crystal Palace, we pride ourselves in the crisp, clean quality of our finished videos. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want an email-prompting, phone-buzzing ad video? Send us a message today.
Many of our clients often ask questions about shooting a TV commercial for their business. We have listed some frequently asked questions below:
Yes, they used to be expensive, but not necessarily so today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Sure, you can. At Hightower, we partner with our clients to deliver their ads- its your video after all. But bringing an idea is only a fraction of the actual production. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
If you have a substantial budget, sure you can. But choosing the right fit for your business/message is critical to the success of the video ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. Hiring a less popular talent will cost less and may even do a better job for your video.
We use our own equipment to deliver top innovation and production services. Rest assured, we don’t hire third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. People in Crystal Palace regard us as one of the best services for first-rate videos and television ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work page to see some of our award-winning TVC ads.