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Had your fair share of vapid, mass-produced commercials? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. Besides just producing videos, we sell your brand. We have creative and analytical marketing teams that will push the value of your business.
A touching message unlike any in your niche. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Custom House. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
For your ads to break the mould, a highly-creative team of video experts is key. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Worried your ad might not pass the government appraisal? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
It is easy to build a brand people can love and trust through great television advertising. Being a likable brand is one of the first steps to sales conversion. It is easier to convince people about your product when your brand is appealing. Using engaging video advertising, Hightower helps businesses build likable brands. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. Our production process is straightforward:
We welcome briefs for video ads; simply send us your piece by email Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. The next step is a review where you will decide which script aligns best with your intended message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. After storyboarding, the producer sets up a budget and draws a schedule for project.
We may decide to shoot in a studio, or a location or both, depending on project terms. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The work of the editor is to develop a narrative from the rushes. Their work includes producing a well-rendered, crisp quality finished piece. The graphics and animation team will give the video an extra touch of appeal. The graphics component of the video will be determined by the budget, product, brand and your preferences. We have a solid music library for your sound score. We will buy valid songs that best suit your video. However, we can also compose an original score, depending on your preference. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. At Hightower, Custom House, we pride ourselves in the crisp, clean quality of our finished videos. In addition, our videos make great investment returns! Want an email-prompting, phone-buzzing ad video? Don’t delay, send us an email now
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Sure, people once broke bank to make TV ads- but the options are different today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
This is relative, but on a case by case basis. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, you can, provided you have a good budget. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. Working with a lesser known, but more suitable talent, can is affordable and effective.
We use our own equipment to deliver top innovation and production services. Rest assured, we don’t hire third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. We have earned a reputation in Custom House for producing high-quality videos and TV ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page