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TV Advert Production Cyprus
TV Ads by Hightower Video Productions, Cyprus
Had enough of generic ads with no substance? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. We have creative and analytical marketing teams that will push the value of your business.
A standout video the pales your competitors’ videos We have connected audiences to big and small brands in Cyprus for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
Hightower, Cyprus: where smarts meets arts
With television advertising, you need a professional team to help you stand out. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Hightower’s TV commercial production process
Getting your TV ad on air allows you to build a brand your customers can trust and love. To convert audiences into customers, likability is important for any brand. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our entertaining video ads will make your brand likable. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. The concept will be made to fit the message of your video. Together with a scriptwriter, the CD will produce some scripts for your TV video, After scripting, you will be asked to select the script with the most corresponding message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Rest assured, we will not delay your project or spend more time than is necessary.
The post-production team will receive the raw-footage for final rendition. From the raw footage, the editor will design a narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. Next, the graphics and animation team will work their magic and add quality to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. We have a solid music library for your sound score. Our sound engineer will purchase legitimate music that suits your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Cyprus will produce it in glorious technicolour. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Use our online form; send us a message today
Frequently asked questions
Most people like to know more about our video production technique. We have listed some frequently asked questions below:
Are TV adverts not costly?
Yes, not too long ago, TV ads were costly, but things are different now. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Do you give discounted rates if I bring an original idea?
Not necessarily. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
What if I want a celebrity voice-over talent?
Yes, you can, provided you have a good budget. You should note however, that an unfit celebrity can affect the success of your video. While a celebrity may be popular, they might not have the right persona for your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.
We offer a perfect combination of creativity and production, with in-house resources. Rest assured, we don’t hire third-party workers. At Hightower, we take complete control of our projects, so you can maximise your budget. In Cyprus, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. See some of our award-winning TV commercials on our work page.