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Had your fair share of vapid, mass-produced commercials? A well-produced ad that communicates to your audience is what you need. At Hightower, our style is revolutionary. We do more than make videos; we sell you. Working with creatives and analytic experts, we will promote your business’ values.
A standout video the pales your competitors’ videos For almost a decade, we’ve helped small and established businesses in Docklands connect with their customers via quality video communications. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Concerned about government ad censor reviews? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Television commercials allow you to create a trustworthy brand that appeals to audiences. The first step to selling is having a brand people will like or admire. It is easier to convince people about your product when your brand is appealing. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. We can oversee complete video production from start to finish. Our production process is straightforward:
We welcome briefs for video ads; simply send us your piece by email We begin by giving an art director the reins of your project. The art director (AD) will formulate a creative concept from your video brief. The creative concept aims to satisfy the requirements of your video. The AD will assign a scriptwriter to create some video scripts for the project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. Having selected a script, a storyboard artist will draw the plot on a visual board. It is easier to produce a video ad when you illustrate it first. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
After the shoot, the post-production unit handles the rushes for final editing. The work of the editor is to develop a narrative from the rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation unit will further add their magical touch to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. As for music, we have a rich repertoire of songs at Hightower. We buy them legitimately for all our video projects including yours. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Docklands will produce it in glorious technicolour. Plus, our videos guarantee good return on investment, in sales. Looking to make a TV ad that will keep your lines busy? Don’t delay, send us an email now
Many of our clients often ask questions about shooting a TV commercial for their business. We have listed some frequently asked questions below:
Yes, not too long ago, TV ads were costly, but things are different now. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Sure, we accept original ideas. Hightower professionals are happy to collaborate with clients on ideas. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
Yes, we can, given you have the funds for it. However, it is important to choose a good brand fit when making a TV ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
Our services provide a great mix of creativity and production using our very own resources. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. People in Docklands regard us as one of the best services for first-rate videos and television ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.