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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost 10 years, we have brought SMEs in Downham closer to clients through crisp clear video commercials. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Are you concerned about getting your ad through government scrutiny? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
It is easy to build a brand people can love and trust through great television advertising. Before anything – even sales conversion – people must like your brand. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, we make brands likeable using smart and witty video advertising. We have working relationships with writers, producers, professional actors and media buyers. From start to air date, we can produce your whole television commercial. Here is short description of our production technique:
You can submit any briefs you may have for video ideas via email or contact us directly. Your video project will be given to a creative director to commence production Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. You will be asked to choose from the scripts, the most fitting message for your business. Having selected a script, a storyboard artist will draw the plot on a visual board. Animating your project makes it easier to develop on video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. However, we guarantee that your video will always be ready on schedule.
After completion, the rushes will be issued to the post-production unit. The editor’s role is to build a narrative from the available rushes. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation unit will further add their magical touch to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. For sound score, our music library has several options to choose from. We’ll legitimately purchase the most suitable sound for your video. But we can also create an original score, based on your choice. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. At Hightower, Downham, we pride ourselves in the crisp, clean quality of our finished videos. In addition, our videos make great investment returns! Looking to produce a TV commercial that will blow up your phone? Send us a message today.
We usually get enquiries from customers about our operations. We have listed some frequently asked questions below:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
This is relative, but on a case by case basis. Hightower works with clients to produce ads that they want; after all, it’s your video. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
You can if you want, provided you can afford it. You should note however, that an unfit celebrity can affect the success of your video. While a celebrity may be popular, they might not have the right persona for your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
We deliver well on innovation and production, as well as our using our own equipment. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. Our reputation for excellent quality videos and television commercials in Downham precedes us in the industry. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. You can see some of our award-winning TVC ads on our work-page