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Tired of cookie-cutter ads that miss the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. We do more than make videos; we sell you. Our creative and critical-thinking team will push the standards of your business.
A fitting brand message that cuts through the clutter. For almost a decade, we’ve helped small and established businesses in East Sheen connect with their customers via quality video communications. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
With television advertising, you need a professional team to help you stand out. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Advertising your business on TV creates an opportunity for customers to love your brand. To convert audiences into customers, likability is important for any brand. Convincing potential customers to buy is easier when you have a friendly brand. We build likable brands at Hightower, by creating witty video ads. We partner with notable creatives, ad planners, media buyers and expert producers. We can oversee complete video production from start to finish. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email Your video project will be given to a creative director to commence production The art director (AD) will develop a smart concept from your project brief. Every idea is designed to suit the needs of the brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, You will be asked to choose from the scripts, the most fitting message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Sketching the work first simplifies the video production process. After storyboarding, the producer sets up a budget and draws a schedule for project.
We may decide to shoot in a studio, or a location or both, depending on project terms. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
After completion, the rushes will be issued to the post-production unit. The editor will use the rush to determine a fitting narrative for the ad. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. As for music, we have a rich repertoire of songs at Hightower. We’ll legitimately purchase the most suitable sound for your video. But we can also create an original score, based on your choice. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. If you need unrivalled high definition video ads, Hightower East Sheen will produce it in glorious technicolour. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Don’t delay, send us an email now
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Yes, they used to be expensive, but not necessarily so today. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Not necessarily. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
You can if you want, provided you can afford it. But choosing the right fit for your business/message is critical to the success of the video ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. You can save money by using a non-celebrity actor and boost the video quality.
Our services provide a great mix of creativity and production using our very own resources. Rest assured, we don’t hire third-party workers. We help you to maximise your budget by taking full responsibility for every part of the project. We pride ourselves in producing probably the best quality videos and TV adverts in East Sheen. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Go to our work page a see some of our award-winning television ads.