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Had your fair share of vapid, mass-produced commercials? A well-produced ad that communicates to your audience is what you need. At Hightower, we produce ground-breaking ads. Our videos are not just videos, but compelling sales messages. Working with creatives and analytic experts, we will promote your business’ values.
A distinctive message that stands out from the crowd. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Eastcote. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Bothered about passing the government censorship test? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Advertising your business on TV creates an opportunity for customers to love your brand. Having a likable brand is important if you want people to buy your product. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. This is an abstract of our operations:
You can email or contact us directly to share a brief for a video script you may have. Your video project will be given to a creative director to commence production The creative director (CD) will pick out the defining parts of your brief and develop a concept. The big idea will meet the goals of your business brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. Next, the producer will proceed with scheduling and budget planning for the video production.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. From the raw footage, the editor will design a narrative for the ad. Their work includes producing a well-rendered, crisp quality finished piece. The graphics and animation unit will further add their magical touch to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. When it comes to quality video production, no one in Eastcote produces like Hightower. Plus, our videos guarantee good return on investment, in sales. Looking to produce a TV commercial that will blow up your phone? Shoot us an email today
Our clients often make enquiries about shooting TV video ads Here is a compilation of our most asked questions:
Yes, not too long ago, TV ads were costly, but things are different now. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, we accept original ideas. Hightower creatives work with clients to produce quality ads. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, we can, given you have the funds for it. But when making a TV ad, choosing the right fit for your brand is important for the message. While a celebrity may be popular, they might not have the right persona for your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We use our own equipment to deliver top innovation and production services. This means we don’t hire third-party contractors. We help you to maximise your budget by taking full responsibility for every part of the project. People in Eastcote regard us as one of the best services for first-rate videos and television ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work page to see some of our award-winning TVC ads.