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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. Working with creatives and analytic experts, we will promote your business’ values.
A touching message unlike any in your niche. For 10 years, we have produced high-definition videos for small and big companies in Elstree Park looking to connect with their customers. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
For your ads to break the mould, a highly-creative team of video experts is key. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Does government ad censorship bother you? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Having a likable brand is important if you want people to buy your product. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We partner with notable creatives, ad planners, media buyers and expert producers. We can produce the entire television ad from ideation to airdate. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. The next step is a review where you will decide which script aligns best with your intended message. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Even so, our clients always get the finished work on time- no delays.
After the shoot, the post-production unit handles the rushes for final editing. From the raw footage, the editor will design a narrative for the ad. They are also responsible for editing the video to a HD, high-quality format. The graphics and animation unit will further add their magical touch to the video. The size of the budget, product and business, will determine the range or scale of graphics that will be used in the video ad. As for music, we have a rich repertoire of songs at Hightower. We’ll legitimately purchase the most suitable sound for your video. However, if you wish, we can compose a song specifically for your video ad. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, Elstree Park, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Contact us today
Most people like to know more about our video production technique. We have some FAQs below:
Television adverts used to be expensive, but costs vary today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
This is relative, but on a case by case basis. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Sure, as long as your budget is sufficient. You should note however, that an unfit celebrity can affect the success of your video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
We offer a perfect combination of creativity and production, with in-house resources. All services are performed by us- not some third-party contractor. Because Hightower takes full control of the whole project, you are assured of maximising your budget. In Elstree Park, we’ve built a reputation for producing world-class videos and TV adverts. Our clientele consists of brands such as Aecom, Santander, SanDisk, Tesco, Hitachi and Maxell Go to our work page a see some of our award-winning television ads.