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Had your fair share of vapid, mass-produced commercials? You deserve professionally made TV ads that talk to your target group. At Hightower, we make commercials that start conversations. Our videos are not just videos, but compelling sales messages. Our creative and critical-thinking team will push the standards of your business.
A touching message unlike any in your niche. For 10 years, we have produced high-definition videos for small and big companies in Emerson Park looking to connect with their customers. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Concerned about government ad censor reviews? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
TV advertising allows you to build a brand your customers can endear themselves to. Before anything – even sales conversion – people must like your brand. Convincing potential customers to buy is easier when you have a friendly brand. At Hightower, we make brands likeable using smart and witty video advertising. We partner with notable creatives, ad planners, media buyers and expert producers. We specialise in producing video adverts from conception to air date. Our production process is straightforward:
You can submit any briefs you may have for video ideas via email or contact us directly. A creative director will be assigned to work on the production of your video. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The big idea will meet the goals of your business brief. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. Having selected a script, a storyboard artist will draw the plot on a visual board. Animating your project makes it easier to develop on video. At the next stage, the producer will plan the schedule and set up a budget for TV ad production.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
At this stage, we give the rushes (raw footage) to the post-production department. The editor will use the rush to determine a fitting narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation unit will further add their magical touch to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. There are many musical scores at our library to choose from. We will buy valid songs that best suit your video. More so, we can compose an original song just for your video. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. If you want high definition quality, we doubt you would find any in Emerson Park as crisp as Hightower videos. In addition, our videos make great investment returns! Need a television advert that will increase business inquiries? Shoot us an email today
Many of our clients often ask questions about shooting a TV commercial for their business. Below is a list of FAQs:
Yes, they used to be expensive, but not necessarily so today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, we accept original ideas. Hightower professionals are happy to collaborate with clients on ideas. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, you can, provided you have a good budget. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Even though celebrities are opinion leaders, some may be unfit to represent your business. Working with a lesser known, but more suitable talent, can is affordable and effective.
With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. We pride ourselves in producing probably the best quality videos and TV adverts in Emerson Park. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. Visit our work tab to see some prize-winning television adverts.