TV Advert Production Fairlop

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Television Advertising by Hightower Video Productions, Fairlop

Are you dissatisfied with cookie-cutter ads that fall short of the mark? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our style is revolutionary. We don’t just make a video, we sell your product. We work with the most creative and strategic minds in marketing to find out what makes your business tick.

The product?

A touching message unlike any in your niche. For 10 years, we have produced high-definition videos for small and big companies in Fairlop looking to connect with their customers. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.

Hightower in Fairlop: imagination and ingenuity

For your ads to break the mould, a highly-creative team of video experts is key. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Worried your ad might not pass the government appraisal? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.

Making the ad: Hightower’s unique process

TV advertising allows you to build a brand your customers can endear themselves to. To convert audiences into customers, likability is important for any brand. It is easier to convince people about your product when your brand is appealing. We build likable brands at Hightower, by creating witty video ads. We have working relationships with writers, producers, professional actors and media buyers. We specialise in producing video adverts from conception to air date. Here is a summary of our production process:

Pre-production stage

If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. We begin by giving an art director the reins of your project. The art director (AD) will develop a smart concept from your project brief. Every concept is created to feed into the main objectives of the ad. The AD will contact a scriptwriter to start with some scripts for the video project. After scripting, you will be asked to select the script with the most corresponding message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. Next, the producer will proceed with scheduling and budget planning for the video production.

Video creation

We may decide to shoot in a studio, or a location or both, depending on project terms. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Even so, our clients always get the finished work on time- no delays.

Post-production

Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor will use the rush to determine a fitting narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The graphics component of the video will be determined by the budget, product, brand and your preferences. For sound score, our music library has several options to choose from. We will buy valid songs that best suit your video. More so, we can compose an original song just for your video. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. If you want high definition quality, we doubt you would find any in Fairlop as crisp as Hightower videos. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Send us a message today.

Frequently asked question

Many of our clients often ask questions about shooting a TV commercial for their business. We have some FAQs below:

Don’t TV advertisements break bank?

Television ads used to cost a pretty penny in the past, but times have changed. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.

What if I propose a concept- does it reduce your fee?

This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. But bringing an idea is only a fraction of the actual production. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.

Suppose I want my voice-over artiste to be a celebrity?

Yes, you can, provided you have a good budget. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. Even though celebrities are opinion leaders, some may be unfit to represent your business. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.

Why Hightower?

Our services provide a great mix of creativity and production using our very own resources. All services are performed by us- not some third-party contractor. We help you to maximise your budget by taking full responsibility for every part of the project. We have earned a reputation in Fairlop for producing high-quality videos and TV ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.

Get in touch for a quote

Let us produce TV ads that compel your customers to buy, Contact us today 020 7078 7270.