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Had your fair share of vapid, mass-produced commercials? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our style is revolutionary. Besides just producing videos, we sell your brand. Our creative and critical-thinking team will push the standards of your business.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Farringdon connect with their customers via quality video communications. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our services are comprehensive, ranging from scriptwriting to acting, voiceover, editing, animation, rendering and distributing. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
Getting your TV ad on air allows you to build a brand your customers can trust and love. To convert audiences into customers, likability is important for any brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We have working relationships with writers, producers, professional actors and media buyers. We can oversee complete video production from start to finish. Here is a summary of our production process:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. You will be asked to choose from the scripts, the most fitting message for your business. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Drawing the idea first makes video production easier. After storyboarding, the producer sets up a budget and draws a schedule for project.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. Even so, our clients always get the finished work on time- no delays.
At this stage, we give the rushes (raw footage) to the post-production department. The raw footage will be used by an editor to build a suitable narrative. He or she is also going to edit the video to crystal clear quality. The next stage “finessing” is then completed by the graphics and animation unit. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. We’ll legitimately purchase the most suitable sound for your video. More so, we can compose an original song just for your video. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. When it comes to quality video production, no one in Farringdon produces like Hightower. Plus, our videos guarantee good return on investment, in sales. Need a television advert that will increase business inquiries? Don’t delay, send us an email now
Our clients often make enquiries about shooting TV video ads Below is a list of FAQs:
Sure, people once broke bank to make TV ads- but the options are different today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
We welcome suggestions. Hightower professionals are happy to collaborate with clients on ideas. But the idea is only a part of the video production process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Yes, you can, provided you have a good budget. You should note however, that an unfit celebrity can affect the success of your video. Even though celebrities are opinion leaders, some may be unfit to represent your business. Working with a lesser known, but more suitable talent, can is affordable and effective.
We deliver well on innovation and production, as well as our using our own equipment. Rest assured, we don’t hire third-party workers. By managing the video project from conception to finish, we make it more economical for you. People in Farringdon regard us as one of the best services for first-rate videos and television ads. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk See some of our award-winning TV commercials on our work page.