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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You need crisp, clear TV advertising that speaks directly to your audience. At Hightower, our advertising videos set the pace. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A fitting brand message that cuts through the clutter. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Finchley. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
With television advertising, you need a professional team to help you stand out. We do the whole shebang; script production, development, acting, graphics, editing and posting. Concerned about government ad censor reviews? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Having a likable brand is important if you want people to buy your product. Convincing potential customers to buy is easier when you have a friendly brand. Using engaging video advertising, Hightower helps businesses build likable brands. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. Our production process is straightforward:
We welcome briefs for video ads; simply send us your piece by email We begin by giving an art director the reins of your project. The art director (AD) will formulate a creative concept from your video brief. Every concept is created to feed into the main objectives of the ad. The CD and a scriptwriter will work together to write some video scripts. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. After choosing one, a storyboard artist will illustrate the whole idea on a visual board. Animating your project makes it easier to develop on video. After storyboarding, the producer sets up a budget and draws a schedule for project.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Rest assured, we will not delay your project or spend more time than is necessary.
At this stage, we give the rushes (raw footage) to the post-production department. From the raw footage, the editor will design a narrative for the ad. They will also ensure that the visuals are crisp, clear and digitally well-rendered. Then the graphics and animation team will add some finesse to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. There are many musical scores at our library to choose from. A sound specialist will buy legitimate song(s) to fit into your video But if you want, we can make a song just for your video commercial. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. When it comes to quality video production, no one in Finchley produces like Hightower. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Send us a message today.
Most people like to know more about our video production technique. We have compiled some of the most common ones below:
Sure, people once broke bank to make TV ads- but the options are different today. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. Nevertheless, suggesting ideas is just an arm of creativity. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, you can, provided you have a good budget. However, it is important to choose a good brand fit when making a TV ad. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. You can save money by using a non-celebrity actor and boost the video quality.
With our own resources, we produce creative and high-quality production services. Therefore, we don’t need to employ third-part contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. In Finchley, we’ve built a reputation for producing world-class videos and TV adverts. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Visit our work page to see some of our award-winning TVC ads.