Give us a call on 020 7078 7270
Had enough of generic ads with no substance? You deserve professionally made TV ads that talk to your target group. At Hightower, our advertising videos set the pace. Besides just producing videos, we sell your brand. Working with creatives and analytic experts, we will promote your business’ values.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in Forestdale for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Are you concerned about getting your ad through government scrutiny? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.
It is easy to build a brand people can love and trust through great television advertising. To convert audiences into customers, likability is important for any brand. It is easier to convince people about your product when your brand is appealing. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. We can produce the entire television ad from ideation to airdate. This is an abstract of our operations:
You can submit any briefs you may have for video ideas via email or contact us directly. Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. The concept will be made to fit the message of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Rest assured, we will not delay your project or spend more time than is necessary.
The post-production team will receive the raw-footage for final rendition. From the raw footage, the editor will design a narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation unit will further add their magical touch to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For sound score, our music library has several options to choose from. A sound specialist will buy legitimate song(s) to fit into your video However, if you wish, we can compose a song specifically for your video ad. Finally, a talented voice-over artiste will provide the vocals to make your video more compelling. When it comes to quality video production, no one in Forestdale produces like Hightower. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Sure, people once broke bank to make TV ads- but the options are different today. With more channels on satellite and even terrestrial TV, your bargaining options as better when booking a media slot today. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
This is relative, but on a case by case basis. Creatives at Hightower are always willing to brainstorm ideas with clients. Nevertheless, suggesting ideas is just an arm of creativity. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
You can if you want, provided you can afford it. But when making a TV ad, choosing the right fit for your brand is important for the message. Even though celebrities are opinion leaders, some may be unfit to represent your business. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. At Hightower, we take complete control of our projects, so you can maximise your budget. In Forestdale, we’ve built a reputation for producing world-class videos and TV adverts. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. See some of our award-winning TV commercials on our work page.