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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve professionally made TV ads that talk to your target group. At Hightower, our style is revolutionary. We don’t just make a video, we sell your product. Working with creatives and analytic experts, we will promote your business’ values.
A fitting brand message that cuts through the clutter. For almost 10 years, we have brought SMEs in Freezy Water closer to clients through crisp clear video commercials. Television advertising offers a massive platform to communicate with your audiences every day, so make the most of it.
To make your television advertising stand out, you need a professional video company. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Concerned about government ad censor reviews? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.
Advertising your business on TV creates an opportunity for customers to love your brand. Being a likable brand is one of the first steps to sales conversion. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. We can manage your TV ad from conception to airdate. This is an abstract of our operations:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The big idea will meet the goals of your business brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. The next step is a review where you will decide which script aligns best with your intended message. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. Next, the producer will proceed with scheduling and budget planning for the video production.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we guarantee that your video will always be ready on schedule.
After completion, the rushes will be issued to the post-production unit. From the raw footage, the editor will design a narrative for the ad. It is also their job to make sure the video comes out high-quality and clearly rendered. The next stage “finessing” is then completed by the graphics and animation unit. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. For the music, Hightower has a rich music library to choose from. We will buy valid songs that best suit your video. However, we can also compose an original score, depending on your preference. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. When it comes to quality video production, no one in Freezy Water produces like Hightower. In addition, our videos make great investment returns! Want an email-prompting, phone-buzzing ad video? Shoot us an email today
Our clients often make enquiries about shooting TV video ads We have compiled some of the most common ones below:
Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Sure, we accept original ideas. Hightower professionals are happy to collaborate with clients on ideas. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
Yes, we can, given you have the funds for it. But choosing the right fit for your business/message is critical to the success of the video ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. You can save money by using a non-celebrity actor and boost the video quality.
With our own resources, we produce creative and high-quality production services. Rest assured, we don’t hire third-party workers. By managing the video project from conception to finish, we make it more economical for you. We pride ourselves in producing probably the best quality videos and TV adverts in Freezy Water. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work page to see some of our award-winning TVC ads.