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Are you dissatisfied with cookie-cutter ads that fall short of the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, our style is revolutionary. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A fitting brand message that cuts through the clutter. We have connected audiences to big and small brands in Friern Barnet for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.
With television advertising, you need a professional team to help you stand out. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Does government ad censorship bother you? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Getting your TV ad on air allows you to build a brand your customers can trust and love. Being a likable brand is one of the first steps to sales conversion. It’s only when your brand is likeable that potential customers are amenable to purchase. We build likable brands at Hightower, by creating witty video ads. We have access to creatives, media buyers, planners and professional production teams. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
If you’ve got a brief for a video- send us an email or call us directly Our producer will assign a creative director to help with the creative development of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. The creative concept aims to satisfy the requirements of your video. The CD and a scriptwriter will work together to write some video scripts. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. It is easier to produce a video ad when you illustrate it first. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Rest assured, we will not delay your project or spend more time than is necessary.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. There are many musical scores at our library to choose from. We will buy valid songs that best suit your video. But if you want, we can make a song just for your video commercial. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, Friern Barnet, we pride ourselves in the crisp, clean quality of our finished videos. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Shoot us an email today
Sure, people once broke bank to make TV ads- but the options are different today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. In addition, our adaptable production techniques make it easier to customise quality videos to match your budget.
Not necessarily. Hightower works with clients to produce ads that they want; after all, it’s your video. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Yes, you can, provided you have a good budget. However, it is important to choose a good brand fit when making a TV ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. Working with a lesser known, but more suitable talent, can is affordable and effective.
With our own resources, we produce creative and high-quality production services. This means we don’t hire third-party contractors. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. People in Friern Barnet regard us as one of the best services for first-rate videos and television ads. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work page to see some of our award-winning TVC ads.