Give us a call on 020 7078 7270
Are you dissatisfied with cookie-cutter ads that fall short of the mark? A well-produced ad that communicates to your audience is what you need. At Hightower, we make commercials that start conversations. We do more than make videos; we sell you. We have creative and analytical marketing teams that will push the value of your business.
A fitting brand message that cuts through the clutter. For almost a decade, we’ve helped small and established businesses in Gants Hill connect with their customers via quality video communications. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Concerned about government ad censor reviews? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
TV advertising allows you to build a brand your customers can endear themselves to. Being a likable brand is one of the first steps to sales conversion. It is easier to convince people about your product when your brand is appealing. At Hightower, our entertaining video ads will make your brand likable. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. This is an abstract of our operations:
You can submit any briefs you may have for video ideas via email or contact us directly. A creative director will be assigned to work on the production of your video. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The concept will be made to fit the message of your video. The AD will contact a scriptwriter to start with some scripts for the video project. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. Sketching the work first simplifies the video production process. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. Even so, our clients always get the finished work on time- no delays.
After completion, the rushes will be issued to the post-production unit. The raw footage will be used by an editor to build a suitable narrative. They will also ensure that the visuals are crisp, clear and digitally well-rendered. The graphics and animation unit will further add their magical touch to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For the music, Hightower has a rich music library to choose from. We will buy valid songs that best suit your video. But we can also create an original score, based on your choice. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. At Hightower, Gants Hill, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Send us a message today.
Many clients usually ask questions about our video production process We have listed some frequently asked questions below:
Yes, they used to be expensive, but not necessarily so today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
We welcome suggestions. Hightower works with clients to produce ads that they want; after all, it’s your video. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
Sure, as long as your budget is sufficient. But choosing the right fit for your business/message is critical to the success of the video ad. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We offer a perfect combination of creativity and production, with in-house resources. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. Our reputation for excellent quality videos and television commercials in Gants Hill precedes us in the industry. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page