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Tired of cookie-cutter ads that miss the mark? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. Besides just producing videos, we sell your brand. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For almost a decade, we have used quality video advertising to build relationships between customers and businesses (big and small) in Globe Town. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
TV commercials are a dime a dozen; only a creative team can create a truly unique video. We do the whole shebang; script production, development, acting, graphics, editing and posting. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Being a likable brand is one of the first steps to sales conversion. Winning consumers’ hearts is a lot easier when your brand has a strong appeal. At Hightower, our entertaining video ads will make your brand likable. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. Here is a summary of our production process:
If you’ve got a brief for a video- send us an email or call us directly Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will pick out the defining parts of your brief and develop a concept. Every idea is designed to suit the needs of the brief. Together with a scriptwriter, the CD will produce some scripts for your TV video, The next step is a review where you will decide which script aligns best with your intended message. After selecting a script, a storyboard artist will be assigned to sketch the concept on a visual board. Drawing the concept first makes it easier to produce the video. From storyboarding, the producer starts on the timetable of events and draws up a budget.
Shooting the video may occur at a site, in a studio (sometimes both); it is contingent on project scope. Although the video may only last 30 to 60 seconds, the shoot could take a day or even several weeks, due to certain complexities involved with TV ads. Notwithstanding, our customers are guaranteed a project that will be delivered before deadline.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. The graphics and animation unit will further add their magical touch to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. We have a solid music library for your sound score. We will buy valid songs that best suit your video. More so, we can compose an original song just for your video. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. When it comes to quality video production, no one in Globe Town produces like Hightower. Plus, our videos guarantee good return on investment, in sales. Looking to make a TV ad that will keep your lines busy? Use our online form; send us a message today
Many of our clients often ask questions about shooting a TV commercial for their business. We have listed some frequently asked questions below:
Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, we accept original ideas. Hightower creatives work with clients to produce quality ads. But the idea is only a part of the video production process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.
If you have a substantial budget, sure you can. However, it is worth noting that the right celebrity fit for the message is necessary for a successful video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. If you use a non-celebrity actor who is just as talented, it will cost you less and even improve the quality of your video.
We use our own equipment to deliver top innovation and production services. Hence, we take responsibility, not delegating services to third-party workers. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. People in Globe Town regard us as one of the best services for first-rate videos and television ads. Our client lists include Tesco, Aecom, Hitachi, Santander, Maxell, SanDisk and more. You can see some of our award-winning TVC ads on our work-page