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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. We don’t just make a video, we sell your product. We work with the most creative and strategic minds in marketing to find out what makes your business tick.
A unique story that breaks the mould. For almost a decade, we’ve helped small and established businesses in Grove Park connect with their customers via quality video communications. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. We do the whole shebang; script production, development, acting, graphics, editing and posting. Does government ad censorship bother you? Don’t worry, our ad videos pass the Clear cast test while retaining the core message. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
TV advertising allows you to build a brand your customers can endear themselves to. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. We build likable brands at Hightower, by creating witty video ads. We partner with notable creatives, ad planners, media buyers and expert producers. We specialise in producing video adverts from conception to air date. Here is a summary of our production process:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. We begin by giving an art director the reins of your project. The art director (AD) will formulate a creative concept from your video brief. Every idea is designed to suit the needs of the brief. The CD and a scriptwriter will work together to write some video scripts. You will be asked to choose from the scripts, the most fitting message for your business. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Drawing the concept first makes it easier to produce the video. Next, the producer will proceed with scheduling and budget planning for the video production.
We may decide to shoot in a studio, or a location or both, depending on project terms. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we guarantee that your video will always be ready on schedule.
At this stage, we give the rushes (raw footage) to the post-production department. The editor will use the rush to determine a fitting narrative for the ad. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The graphics component of the video will be determined by the budget, product, brand and your preferences. There are many musical scores at our library to choose from. Our sound engineer will purchase legitimate music that suits your video. More so, we can compose an original song just for your video. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. For your crisp quality video productions, look no further than Hightower; we produce differently from other services in Grove Park. In addition, our videos make great investment returns! Want a TV advert that will keep your phone ringing all day? Use our online form; send us a message today
Many clients usually ask questions about our video production process We have listed some frequently asked questions below:
Sure, people once broke bank to make TV ads- but the options are different today. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, we accept original ideas. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, idea concepting is just a segment of the whole process. When you think of other operational aspects like writing, acting, filming, voice-over and so on, the price doesn’t change.
You can if you want, provided you can afford it. But when making a TV ad, choosing the right fit for your brand is important for the message. A celebrity might be the star of the moment, but their personality may not be representative of your brand. You can save money by using a non-celebrity actor and boost the video quality.
We deliver well on innovation and production, as well as our using our own equipment. Rest assured, we don’t hire third-party workers. We help you to maximise your budget by taking full responsibility for every part of the project. Our reputation for excellent quality videos and television commercials in Grove Park precedes us in the industry. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work tab to see some prize-winning television adverts.