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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. We do more than make videos; we sell you. Working with creatives and analytic experts, we will promote your business’ values.
A standout video the pales your competitors’ videos We have connected audiences to big and small brands in Hackney for almost ten years with excellent TVC ads. TV messaging provides a huge platform to reach your audience daily, so don’t miss the chance to make yours count.
With television advertising, you need a professional team to help you stand out. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Concerned about government ad censor reviews? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. From new product launches to sales promos, Hightower’s video professionals always make sure the target gets the message crystal clear.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Being a likable brand is one of the first steps to sales conversion. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We partner with notable creatives, ad planners, media buyers and expert producers. We can manage your TV ad from conception to airdate. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. The concept will be made to fit the message of your video. The AD will contact a scriptwriter to start with some scripts for the video project. The next step is a review where you will decide which script aligns best with your intended message. Having selected a script, a storyboard artist will draw the plot on a visual board. Drawing the idea first makes video production easier. After storyboarding, the producer sets up a budget and draws a schedule for project.
Depending on the scale of your project, we may decide to shoot in a studio or specific location – sometimes both. Shoots may last days or weeks, even for simple 30 or 60 second adverts because of the usual filming complications. However, we promise to keep your project on schedule no matter what.
At this stage, we give the rushes (raw footage) to the post-production department. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. The next stage “finessing” is then completed by the graphics and animation unit. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. There are many musical scores at our library to choose from. We’ll legitimately purchase the most suitable sound for your video. But if you want, we can make a song just for your video commercial. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Hackney will produce it in glorious technicolour. Furthermore, if you are looking to make great returns on your investment, our videos deliver. Want a TV advert that will keep your phone ringing all day? Don’t delay, send us an email now
Many clients usually ask questions about our video production process Below is a list of FAQs:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Furthermore, we use flexible methods that make it possible to personalise videos according to your budget- no matter how big or small.
Sure, you can. Hightower works with clients to produce ads that they want; after all, it’s your video. However, the idea is just one part of the creative process. Other services like scriptwriting, shooting, editing, graphics, video rendering and so on affect the whole pricing process.
Yes, you can, provided you have a good budget. However, it is important to choose a good brand fit when making a TV ad. Even though celebrities are opinion leaders, some may be unfit to represent your business. You can save money by using a non-celebrity actor and boost the video quality.
We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. Because Hightower takes full control of the whole project, you are assured of maximising your budget. Our reputation for excellent quality videos and television commercials in Hackney precedes us in the industry. Our list of clients includes Hitachi, Aecom, Tesco, Maxell, SanDisk, Santander and more. Visit our work tab to see some prize-winning television adverts.