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Had enough of generic ads with no substance? What you need is a high-quality TV ad that speaks to your customers. At Hightower, our advertising videos set the pace. We don’t simply create videos, we also promote your business. Our creative and critical-thinking team will push the standards of your business.
A fitting brand message that cuts through the clutter. For almost a decade, we’ve helped small and established businesses in Hammersmith and Fulham connect with their customers via quality video communications. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.
When it comes to TV ad production, you need a reliable team to help you cut through the clutter. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Are you concerned about getting your ad through government scrutiny? Don’t fret, our video ads are known to pass the Clear cast test without compromising the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.
TV advertising allows you to build a brand your customers can endear themselves to. To convert audiences into customers, likability is important for any brand. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, we make brands likeable using smart and witty video advertising. We have access to creatives, media buyers, planners and professional production teams. From start to air date, we can produce your whole television commercial. Our production process is straightforward:
If you have a brief or idea for video communication, you may submit it to us via email or call our direct line. Your video project will be given to a creative director to commence production The art director (AD) will formulate a creative concept from your video brief. The big idea will meet the goals of your business brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. After scripting, you will be asked to select the script with the most corresponding message for your business. The next stage involves engaging a storyboard artist who will animate the ideas on a visual board. Animating your project makes it easier to develop on video. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. However, we promise to keep your project on schedule no matter what.
Upon completion, the raw footage (rushes) will be taken to the post-production team. The work of the editor is to develop a narrative from the rushes. They are also responsible for editing the video to a HD, high-quality format. Next, the graphics and animation team will work their magic and add quality to the video. The budget size, brand and nature of the product will influence the range and scale of graphics to be used. As for music, we have a rich repertoire of songs at Hightower. A sound specialist will buy legitimate song(s) to fit into your video More so, we can compose an original song just for your video. Finally, we shall get a talented voice-over artist to give the video a beautiful narration to promote your message as you want. If you want high definition quality, we doubt you would find any in Hammersmith and Fulham as crisp as Hightower videos. In addition, our videos make great investment returns! Need a television advert that will increase business inquiries? Use our online form; send us a message today
We usually get enquiries from customers about our operations. We have compiled some of the most common ones below:
Yes, not too long ago, TV ads were costly, but things are different now. It is easier to find cheap media slots with many television channels available on satellite and local television networks. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.
Sure, you can. Hightower professionals are happy to collaborate with clients on ideas. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.
If you have a substantial budget, sure you can. But when making a TV ad, choosing the right fit for your brand is important for the message. Even though celebrities are opinion leaders, some may be unfit to represent your business. Hiring a less popular talent will cost less and may even do a better job for your video.
With our own resources, we produce creative and high-quality production services. All services are performed by us- not some third-party contractor. At Hightower, we are 100% responsible for our projects; this will maximise your expenses. We pride ourselves in producing probably the best quality videos and TV adverts in Hammersmith and Fulham. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work page to see some of our award-winning TVC ads.