TV Advert Production Harringay

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Television Advertising by Hightower Video Productions, Harringay

Had enough of generic ads with no substance? A well-produced ad that communicates to your audience is what you need. At Hightower, our advertising videos set the pace. We do more than make videos; we sell you. Working with creatives and analytic experts, we will promote your business’ values.

The effect?

A unique story that breaks the mould. We have connected audiences to big and small brands in Harringay for almost ten years with excellent TVC ads. Advertising on TV is always a great way to reach your prospective customer base; don’t miss the opportunity to nail it.

Hightower, Harringay: where smarts meets arts

To make your television advertising stand out, you need a professional video company. Our business spans the entire process, from scripting to production, live video, animation, rendering and publishing. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Hightower’s video experts will ensure that your target group receives the message in glorious technicolour, whether it is a sales promo or a new product launch.

The Television advertising process at Hightower

Television commercials allow you to create a trustworthy brand that appeals to audiences. The first step to selling is having a brand people will like or admire. It’s only when your brand is likeable that potential customers are amenable to purchase. At Hightower, our clever and funny video ads make brands likable. Our network in the industry includes creatives, producers, media planners and buyers. We can produce the entire television ad from ideation to airdate. Here is short description of our production technique:

Pre-production step

You can submit any briefs you may have for video ideas via email or contact us directly. Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. Every concept is created to feed into the main objectives of the ad. The AD will contact a scriptwriter to start with some scripts for the video project. In the next step of pre-production, you will review the scripts to determine the best idea for your brand. When you choose a script, a storyboard artist will draw the concept on a visual board. Animating your project makes it easier to develop on video. After storyboarding, the producer sets up a budget and draws a schedule for project.

Producing the ad video

Video shoots may take place on site or at a studio- maybe both- but it depends on the project size. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. However, we promise to keep your project on schedule no matter what.

Post-production

The post-production team will receive the raw-footage for final rendition. From the raw footage, the editor will design a narrative for the ad. Their work includes producing a well-rendered, crisp quality finished piece. The next stage “finessing” is then completed by the graphics and animation unit. The sophistication of graphics is usually contingent to your budget size, product-type and business preferences. For sound score, our music library has several options to choose from. Our sound engineer will purchase legitimate music that suits your video. However, we can also compose an original score, depending on your preference. Finally, we’ll hire a voice-over talent to complete the advert with a befitting narration that sells the idea/message, just the way you like it. At Hightower, Harringay, we pride ourselves in the crisp, clean quality of our finished videos. What’s more, our videos provide a great return on your investment (ROI). Looking to produce a TV commercial that will blow up your phone? Don’t delay, send us an email now

Frequently asked questions

Most people like to know more about our video production technique. We have some FAQs below:

Are TV adverts not costly?

Television ads used to cost a pretty penny in the past, but times have changed. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.

Suppose I suggest an idea- do I get a price reduction?

We welcome suggestions. At Hightower, we partner with our clients to deliver their ads- its your video after all. However, the idea is just one part of the creative process. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.

Can I choose any celebrity for my brand?

If you have a substantial budget, sure you can. But when making a TV ad, choosing the right fit for your brand is important for the message. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.

Why Hightower?

We deliver well on innovation and production, as well as our using our own equipment. All services are performed by us- not some third-party contractor. At Hightower, we take complete control of our projects, so you can maximise your budget. In Harringay, we’ve built a reputation for producing world-class videos and TV adverts. The following brands make up our clientele Santander, Maxell, Tesco, Aecom, Hitachi and SanDisk Visit our work tab to see some prize-winning television adverts.

Get in touch for a quote

Let us produce videos that speak to your audience, Call 020 7078 7270 now.