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Fed up with mass-produced ads that don’t communicate clearly? What you need is a high-quality TV ad that speaks to your customers. At Hightower, we make commercials that start conversations. We don’t simply create videos, we also promote your business. Our team of creatives and strategic minds will bring out the core of your business.
A standout video the pales your competitors’ videos For almost a decade, we’ve helped small and established businesses in Hatch End connect with their customers via quality video communications. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.
To make your television advertising stand out, you need a professional video company. We do the whole shebang; script production, development, acting, graphics, editing and posting. Bothered about passing the government censorship test? Fear not, Hightower ads are renowned for passing the Clear cast test with the core message intact. Whether you’re launching a new product or announcing a sales promotion, Hightower’s video specialists will ensure your audience gets the message, loud and clear.
Television commercials allow you to create a trustworthy brand that appeals to audiences. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, we make brands likeable using smart and witty video advertising. Our industry connections include writers, media buyers, planners and expert producers. We can oversee complete video production from start to finish. This is a brief synopsis of how we work:
We welcome briefs for video ads; simply send us your piece by email We begin by giving an art director the reins of your project. Next, the creative director (CD) will think of a big idea to fit your video brief. Every idea is designed to suit the needs of the brief. The CD will first work with the scriptwriter to produce a series of scripts for your video. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. Having selected a script, a storyboard artist will draw the plot on a visual board. Sketching the work first simplifies the video production process. When the storyboard is ready, the producer will set up a work schedule and a project budget.
Based on the project scope, shooting may take place in a studio, an exclusive location or both. Shoots tend to take days or weeks to finish because of unexpected circumstances during production. Rest assured, we will not delay your project or spend more time than is necessary.
The post-production team will receive the raw-footage for final rendition. The work of the editor is to develop a narrative from the rushes. He or she is also going to edit the video to crystal clear quality. Next, the graphics and animation team will work their magic and add quality to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. We’ll legitimately purchase the most suitable sound for your video. But we can also create an original score, based on your choice. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you want high definition quality, we doubt you would find any in Hatch End as crisp as Hightower videos. What’s more, our videos provide a great return on your investment (ROI). Want an email-prompting, phone-buzzing ad video? Send us a message today.
Most people like to know more about our video production technique. Here is a compilation of our most asked questions:
Television ads used to cost a pretty penny in the past, but times have changed. Today, you have better negotiation advantage for media slots with the numerous channels on digital satellite and terrestrial TV. Additionally, we have flexible options that allow you to choose quality videos for any budget size you have.
Not necessarily. Creatives at Hightower are always willing to brainstorm ideas with clients. However, idea concepting is just a segment of the whole process. When you factor in other aspects such as script writing, acting, editing, voice-over and so on, the cost remains relatively standard.
Yes, we can, given you have the funds for it. But choosing the right fit for your business/message is critical to the success of the video ad. Although a celebrity is liked by many people, some personalities could be incompatible with your brand. You can save money by using a non-celebrity actor and boost the video quality.
We offer a perfect combination of creativity and production, with in-house resources. Hence, we take responsibility, not delegating services to third-party workers. By managing the video project from conception to finish, we make it more economical for you. In Hatch End, we’ve built a reputation for producing world-class videos and TV adverts. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. See some of our award-winning TV commercials on our work page.